LEILA QUINN · HUMAN BEHAVIOR & CHANGE
What makes change possible?
How do we close the gap between what we want and what we do? We can understand what would help us, want it deeply, and still struggle to follow through. Changing how we live and work takes more than knowing what to do.
I’m fascinated by how identity, beliefs, habits, emotions, and surroundings shape our behavior. Why are familiar patterns so hard to change? What helps us follow through when it matters, whether we’re starting a new habit, a new role, or a new chapter?
Drawing on nearly two decades in marketing, strategy, and business leadership, I bring a practical perspective to these questions. I’m also the founder of Be Otherwise, a behavior change consultancy for digital health companies.
THE QUESTIONS I'M EXPLORING
What helps change take hold?
Starting is one part of change. Continuing, navigating setbacks, and making new behaviors part of everyday life bring different challenges. These are the questions guiding my work.
01 - Motivation & Action
Why do we put off things that matter to us? What helps us move from wanting something to taking the first step, even when we don’t feel ready?
02 - Habits & Patterns
Why do familiar behaviors persist, even when they no longer serve us? How can we make new habits easier to repeat and return to them after setbacks?
03 - Identity & Beliefs
How does the way we see ourselves shape what we do? What helps us question limiting assumptions and grow into a new role or chapter?
04 - People & Environments
How do our relationships and environments influence our choices? What changes when we create conditions that support the behaviors we want to build?
IDEAS & STORIES
Latest ideas
When Intelligence Becomes Cheap, What Becomes Valuable?
As AI makes knowledge and competence abundant, the qualities that set us apart begin to shift toward judgment, perspective, and the ability to decide what matters. Read>>
The World Is Changing Faster Than Humans Were Built to Adapt
Human beings are remarkably adaptable, but modern life is testing that capacity. What happens when change arrives faster than we can absorb it? Read>>
How Do You Become Someone You Haven’t Been Before?
Changing your life often means changing your understanding of who you are. Here’s why a new identity is built through action, discomfort and evidence, not certainty. Read>>
LEILA QUINN
HUMAN BEHAVIOR & CHANGE
What makes change possible?
How do we close the gap between what we want and what we do? We can understand what would help us, want it deeply, and still struggle to follow through. Changing how we live and work takes more than knowing what to do.
I’m fascinated by how identity, beliefs, habits, emotions, and surroundings shape our behavior. Why are familiar patterns so hard to change? What helps us follow through when it matters, whether we’re starting a new habit, a new role, or a new chapter?
Drawing on nearly two decades in marketing, strategy, and business leadership, I bring a practical perspective to these questions. I’m also the founder of Be Otherwise, a behavior change consultancy for digital health companies.
THE QUESTIONS I'M EXPLORING
What helps change
take hold?
01 - Motivation & Action
Why do we put off things that matter to us? What helps us move from wanting something to taking the first step, even when we don’t feel ready?
02 - Habits & Patterns
Why do familiar behaviors persist, even when they no longer serve us? How can we make new habits easier to repeat and return to them after setbacks?
03 - Identity & Beliefs
How does the way we see ourselves shape what we do? What helps us question limiting assumptions and grow into a new role or chapter?
04 - People & Environments
How do our relationships and environments influence our choices? What changes when we create conditions that support the behaviors we want to build?
A PRACTICAL WORKBOOK FOR MAKING CHANGE STICK
When Trying Harder Isn’t Working
You know what you want to change. Maybe it’s taking better care of your health, staying focused at work, making a career move, setting boundaries, or finally making time for something that matters to you.
You’ve made plans, tried new routines, and started again. This workbook helps you explore what keeps getting in the way and find a more workable approach.
01
Make sense of what’s happening
Gain clarity about the gap between your intentions and your actions, so you can move forward with more understanding and less self-blame.
02
See a different way forward
Discover possibilities you may have overlooked and a fresh perspective on the change that matters to you.
03
Feel ready to try again
Leave with a clearer sense of what to do next and a plan that feels achievable in the life you actually live.
A PRACTICAL WORKBOOK FOR MAKING CHANGE STICK
You know what you want to change. Maybe it’s taking better care of your health, staying focused at work, making a career move, setting boundaries, or finally making time for something that matters to you.
You’ve made plans, tried new routines, and started again. This workbook helps you explore what keeps getting in the way and find a more workable approach.
01
Make sense of what’s happening
Gain clarity about the gap between your intentions and your actions, so you can move forward with more understanding and less self-blame.
02
See a different way forward
Discover possibilities you may have overlooked and a fresh perspective on the change that matters to you.
03
Feel ready to try again
Leave with a clearer sense of what to do next and a plan that feels achievable in the life you actually live.
IDEAS & STORIES
When Intelligence Becomes Cheap, What Becomes Valuable?
As AI makes knowledge and competent output abundant, the qualities that set us apart begin to shift toward judgment, perspective, discernment, and the ability to decide what matters. Read>>
The World Is Changing Faster Than Humans Were Built to Adapt
Human beings are remarkably adaptable, but modern life is testing that capacity. What happens when change arrives faster than we can absorb it? Read>>
How Do You Become Someone You Haven’t Been Before?
Changing your life often means changing your understanding of who you are. Here’s why a new identity is built through action, discomfort and evidence—not certainty. Read >>